UI, UX and Look Development
Over the years working with our sister studio Josephmark, we’ve spent a lot of time delivering motion and interface design for websites, apps and other digital products. When the Retrograde team mentioned that they were looking to create UI specific to the show, we put our hands right up.
As the show is set within the perspective of Maddie's computer screen, our goal was to design the UX and UI in a way that was a fine balance of visually captivating, functional-looking and simple enough to aid the narrative seamlessly – never overpowering or interrupting it.
In the early stages of the production, we explored where we could take the UI, typography and colour palette to create a visual language for the series. Reinventing the way the character navigates between apps to add visual interest for the audience resulted in an ultra-simple, motion-driven execution.